Essential Digital Marketing Skills for Seniors

Course Details

Training Provider: Centre for Seniors
Course Title: Essential Digital Marketing Skills for Seniors
Language(s): English
Duration of course 3 Days
Date: May 9, 10 & 13; July 11, 12 & 14
NSA Subsidized Course Fee: $120
Full Course Fee: $600
Online Registration: https://cfs.eteams.com.sg/REGISTRATION/#/Login?coursecode=TGS-2022011889

Course Objectives



To equip mature PMEs with the fundamentals of digital marketing to run/support small businesses 

This course aims to equip mature PMEs with new skills to engage in digital marketing using simple tools to support small business owners in marketing their products and services online and offline.


Learning Outcome:

1. Be aware of the various components which make up successful digital marketing campaigns.
2. Build simple and functional websites for freelancers and micro SMEs using WIX.
3. Be familiar with the usage of keywords to enhance website search results using Google Ads.
4. Be competent to use Facebook, Instagram and LinkedIn for marketing purposes.
5. Learn to create landing pages and funnels to enhance conversion rates using Mail Chimp.
6. Able to design engaging content marketing calendars to increase marketing efforts using Buffer.
7. Use Google Analytics to monitor and adjust campaigns for results.
8. Create a simple digital marketing project as a group to enhance learning experience 

Course Subsidies

SkillsFuture Credit ClaimYes

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